Introductory Media Interview Skills

The Introductory Media Interview Skills workshop is designed for those who have had limited or no exposure to media interviews or no previous formal training in interview skills. The session includes insights into what the media needs and why, the roles and requirements of tv, print and radio, presentation skills and techniques for getting your message right.

Media Interview Skills

Media Elements offers clients personalised training in television, radio and print interviews. A poor performance in an interview can be detrimental to a company’s or individual’s reputation. A positive interview can heighten your organisation’s reputation. Preparedness is the key to a successful interview. Being a credible and competent media spokesperson capable of mastering media interviews is essential for anyone talking to media. All training is recorded for replay and evaluation, ensuring you leave the session with the skills to perform.

Advanced Media Interview Skills

Advanced Media Interview Skills training is designed for those who have completed the Introductory Workshop and/or who have had some experience with being interviewed by media. The workshop will include all of the material in the Introductory Workshop as well as cover topics such as communicating with media, establishing credibility, handling difficult questions and presenting on TV and radio. The training will be ‘as real’ and scenario based and covers the different types of media interviews such as door stops, media conferences and one-on-ones.

Crisis Communications Media Skills

Whether you’re dealing with issues of national significance or local issues impacting your own organisation, our tailored workshops will guide you through the critical stages of media management to ensure minimal negative impact. You’ll learn how to handle negative publicity and the media onslaught, the processes and principles for effective corporate response in a crisis and how to prepare and disseminate your messages for a range of stakeholders.

TV Presentation Skills

Do you want to perform on camera? Are you interested in developing on-camera, TV presenting skills? Do you want to present information effectively and professionally on Youtubeor via Vodcasts? If so, this course will give you the skills and confidence to succeed on camera. You will learn how to talk to the camera, read an autocue and use your voice to maximise the impact.

Social Media Crisis Handling

Social media never sleeps. Responding to a social media crisis effectively means responding instantly. Time can shape the way a crisis plays out. A prompt and planned response could be the difference between a major impact or minor hiccup to yours or your organisation’s reputation.

Media Elements’ workshop will walk you through the critical stages of planning, preparing and executing a social media crisis strategy. The workshop will give you the tools to professionally deal with a social media crisis, irrespective of when it happens.

Key Messaging Workshop

Media Elements offers tailored sessions to help you prepare, develop and test the veracity of your key messages. The training will help you identify and refine your talking points to ensure your messages work for a range of targeted audiences. If you’re preparing for a major proactive event or announcement, launching a new product, brand, organisation or changing a brand, this workshop is particularly useful. The session is also a must to prepare and focus on messaging for unforeseen issues or crises.

Corporate Presentation Skills

Media Elements offers targeted presentation skills training to equip you with strategies and systems to effectively prepare and deliver powerful internal and external presentations. Presentation skills are crucial when it comes to developing your public profile or growing your business. It is essential you make the most of your minute in the spotlight. We all need to be consistent, clear and easily understandable when communicating a message to a range of audiences.

Our workshops are designed to build on your experience and improve your impact as a communicator in your work environment. With an emphasis on delivering powerful and memorable messages (without a heavy reliance on powerpoint and other visual aids) these workshops are for anyone wanting to improve communication skills, irrespective of whether you are in front of a handful of colleagues or an auditorium of competitors.

One on One Executive Communications Coaching

Do you need to develop your personal leadership skills, to take ownership of your decisions and actions or to build positive relationships inside or outside your organization? Do you understand how to engage people and create a high performing team? Are you capable of dealing effectively with issues when they arise, and before they turn into crises? If you need support with any of these or similar workplace communication skills our one-on-one executive coaching is the solution. We will work with you offering objectivity, expertise and fresh insight to assist with achieving your goals. The coaching is focused on outcomes and will enable you to develop the skills to succeed.

Crisis Communications Planning

How well you’re prepared for managing an issue or crisis can mean the difference between disruptive and disastrous, between annoying and catastrophic. Crisis Communications Planning takes you through all the necessary stages so you can walk away with the knowledge of how to develop your own crisis communications plan. This session looks at every aspect of crisis communications including risk audits, identifying issues and crisis, protocols and media negotiations.

Writing & Communications Skills

If you want to gain skills in writing material people actually read, copy that is noticed and newsletters, e-mails or blogs that make a difference, this training is essential. The training gives you the chance to hone your corporate writing skills and receive personal feedback from an expert in the field. The training, led by experienced professional writers, is skills oriented and designed for practical application. You will work through the theory and have the opportunity to put it into practice. The training session will deliver outcomes enabling you to have the skills and confidence to write effectively for specific target audiences.

This training gives you the chance to practice your skills in writing effective media releases, online copy, internal communications and newsletters. Through discussion, writing exercises and revision you will hone your corporate writing skills and receive feedback on your work.

Senate Estimates Training

Senate Estimates Training is critical for anyone involved in a Senate estimates hearing. Whether you are preparing briefing material or expected to appear before a hearing you need to understand the process and protocols involved. This training will equip you with the skills to respond, ensuring you are focussed on your organisation or agency’s priorities and issues. The sessions are role-play based, interactive, practical and designed to develop individual skills. Individual performances are recorded and immediate feedback is provided on content and style of responses.